CHALLENGE

Because DSBC was a brand new event competing with dozens of established clubs and activities, our clear priority was to make it stand out from the crowd without breaking from Duke's colors and motifs. Given the over-saturation of clubs utilizing Duke's dark "academic blue"

and images of the campus chapel or shields taken from the school seal, we decided to opt for a brighter blue typically associated with Duke athletics and to reference the schools iconic architecture to create our gothic arch logo.

OUTCOME

The inagural conference was wildly successful, surpassing all expectations. Thanks to a widespread social media marketing campaign and DSBC nabbing some major speakers, the conference had a total of more than 700 atendees and 1,100

registrants. Due to it's success, the now 60 strong DSBC student team and their industry-leading alumni advisory panel are already making plans for next year's conference in partnership with ESPN.

NEXT STEPS

While I initially planned on turning over the branding design and marketing entirely to DSBC's design team, their sudden expansion resulted in a variety of new needs including video editing, regular copywriting jobs, and content across multiple new social media channels. Luckily, I was able to bring

them in as a Pitch Story Lab client in 2022 where they will be in capable creative hands for their upcoming conference. The DSBC site has been expanded several times since my original work (hence it is not included here) but you can find more info about the conference at dsbconference.com.